Lithuania thaw in the weather presented the first collection of brightly-colored jackets bike lovers who want to move on the road not only safe but also look stylish. Well-known designer accessories Alias Maracas create models for children and adults filled an empty niche in the local fashion market - "safe" brand offered a playful alternative to the Road reflective jackets.
"So far, Lithuania cyclists were able to" prank "only Road jackets, which many cause aversion - are somewhat dull, uniform design and size. So part of the cyclists reluctant to wear them, but it is a huge threat to their security. Therefore, we have created "safe" vests, which are available in various sizes, colors and models are decorated with different reflectors, as well as hand-sewn, "- said the new brand founder Waist Blyth and Rita Griguolaitė.
The fashion industry welcomed the newcomers and singer August Vedrickaitė already tested the "safe" jackets "I've heard people talking to riders with jackets or helmets seem to say the least funny or crazy. In my opinion, bad look only cyclists on the road by their unseen obstacle to car drivers ... Still, I understand those who are before you sit on a bike you do not want to traipse bright yellow, often too large and uniform jackets. After all, we all want to always look beautiful. "
"Safe" brand founder Waist Rita and he a passionate bike lovers and functionally minded girls: "We have a very feminine thinking - a desire not only to move safely with the bike, but also look attractive, self-confident. We met working in the same field - marketing, in order to improve and have developed a "safe".
According to the girls, the idea was born last year, when the law in a ruling that cyclists must wear reflective vests.
According to the latest data of Statistics Lithuania, in 2014 roads for a total of 312 injured cyclists were killed - 19 in 2014 Compared to 2013. Roads cyclists killed rose by 5.6 percent. 2015. Lithuanian traffic police service, the 5 per cent. Lithuanian road accidents are caused by cyclists fault. "Safety" aims to encourage more Lithuanian take care of themselves and their loved ones safe.
2024 ©